The Library Newsletter & Social Media Planning Workbook
Stop sending newsletters that are just calendars of events. Create newsletters and social media content that tell your library’s story, build stronger community connections, and keep patrons coming back.
The Library Newsletter & Social Media Planning Workbook is a practical, 30-page step-by-step guide designed specifically for library staff who want to create engaging newsletters and coordinated social media content without starting from scratch each month.
Whether you’re brand new to library marketing or looking to refresh your communications, this workbook will walk you through the entire process—from planning your content to promoting it across multiple platforms.
Inside You’ll Find:
- Monthly newsletter planning worksheets
- Content brainstorming prompts
- Story planning pages to help you highlight your library’s impact
- Photo planning guides
- Social media planning pages to coordinate your newsletter with Facebook, Instagram, and more
- Marketing checklists to maximize your newsletter’s reach
- Monthly reflection pages to improve with each issue
- 100+ newsletter content ideas so you never run out of things to feature
- Seasonal and holiday content inspiration
- “Did You Know?” ideas, staff spotlights, service highlights, collection features, and community partnership ideas
This workbook helps you move beyond simply listing programs and instead create content that showcases your library’s value, celebrates your community, and encourages greater engagement.
Perfect For:
- Public libraries
- School libraries
- Academic libraries
- Library directors
- Youth services librarians
- Marketing and communications staff
- Anyone responsible for creating library newsletters or social media content
“This Workbook has so much detail and wonderful ideas, I’m already making notes of how I can improve my library’s newsletter.” – Colleen, Grant Library on Fort Carson
Whether you publish monthly, quarterly, or seasonally, this workbook gives you a repeatable system you can use year after year.
Turn your library newsletter into something your community actually looks forward to reading—and make your social media work alongside it, not separately.
